Services/01Forge

Forge.

Complete Platforms, Built From First Principles.

One Team. One Codebase. A Whole Business on Top.

Off-the-shelf software gets a business to its first ceiling. Forge is what we do when a business needs to go through it. We design and build complete platforms — the data model, the transaction engine, the dashboards, the payments, the admin — as one coherent system owned end to end by one team. We build backwards from the operational decision the platform exists to serve, not forwards from a feature list. The result is software that fits the business exactly, and keeps fitting as it grows.

[0.1]0.20.3

Two-Sided by Design

Marketplaces fail in the middle — where two different kinds of users must share one transaction. Forge platforms are architected for both sides from day one. On EVÖQ, creators run a full business suite — listings, portfolios, earnings, payouts — while clients get discovery, booking, and messaging. Both sides meet in a unified booking and payment layer, so neither experience is a bolt-on.

Payments and payouts run on rails built by Keel
Two-sided marketplace
Creators
Portfolio Services Earnings Bookings
Shared layer
Messaging & notifications
Messaging Notifications
Clients
Discovery Booking Payments Reviews
Distinct experiences sharing a unified booking, messaging, and notification layer.
Dual-sided marketplace architecture — EVÖQView case study
0.1[0.2]0.3

The Transaction Is the Product

Every platform has one transaction that matters — the booking, the order, the entry. We treat its lifecycle as the core product. EVÖQ bookings move through request, review, payment, completion, and dispute as enforced states — with invalid states made impossible at the database level, not politely discouraged in the UI. Pricing modes are CHECK-constrained; expiry is automated; every edge has a defined path.

Booking lifecycle
Happy pathRejectDispute
01
Request
Client submits booking
02
Accept
Creator reviews
03
Payment
Stripe processes
04
Complete
Service delivered
05
Review
Client rates creator
Reject
or
Dispute
— at any stage after acceptance
Booking lifecycle engine — EVÖQView case study
0.10.2[0.3]

Trust You Can Verify

When a platform's credibility is the product, we engineer proof instead of promises. PM Competitions runs its prize draws inside PostgreSQL with pgcrypto: a 256-bit hardware-seeded value, SHA-256 hashed with the competition ID and timestamp, selecting the winner — with the full cryptographic proof stored and a public endpoint that lets anyone re-derive the result. No login. No trust required. Just maths.

Provably fair draw
Trigger
Admin triggers draw
Inside the database
  1. 01
    Seed Generation
    256-bit hardware entropy
  2. 02
    SHA-256 Hash
    Combined with competition ID + timestamp
  3. 03
    Winner Selection
    Hash mapped to ticket index
  4. 04
    Proof Stored
    Seed, hash, index — all persisted
Anyone, no login
Public Verification
Anyone can re-derive the hash and confirm the result — no login required
The entire draw process runs inside the database — the application layer never touches it.
Provably fair draw system — PM CompetitionsView case study
Before the build, and after
Technical Consulting

Advice from engineers who build.

Architecture reviews, build-vs-buy calls, and technical strategy — grounded in systems we've shipped, not slideware. Consulting with us usually ends in a plan you could hand to any team. Sometimes that team is us.

Product Development

From zero to launch.

For new products, Forge covers the whole arc — scoping the MVP around the one transaction that matters, shipping it, then iterating against real usage. LOCKD went from first principles to live at lockd.zip on exactly this path.

2 sides, 1 booking engine
8 payment states audited
100% of draws publicly verifiable
0 off-the-shelf cores

Forged and Shipped

Ways to Start

Start here

Discovery Sprint

£2,000fixed · two weeks

Two weeks to a plan you could hand to any team. Architecture, build-vs-buy calls, the data model, and a scoped build plan — the consulting engagement, productised. Sometimes the team you hand it to is us.

Start with a Discovery Sprint
The full engagement

Platform Build

Scoped per project

One team, one codebase, concept to production. Every platform is priced against its own scope — the Discovery Sprint is where that number comes from.

Not sure where you fit?Every engagement starts with a conversation — talk to us.
Explore the rest of the stack

Building a platform for a specialist industry?

If the software your business needs doesn't exist off the shelf, that's exactly the work we take on. Tell us about the transaction that matters.

PlatformsMarketplacesProduct DevelopmentConsulting