Services/04Relay

Relay.

Every System in Your Business, Acting as One.

Ten Tools. One System of Action.

Most businesses don't need new software — they need the software they have to stop ignoring each other. Relay is integration and automation engineering: bidirectional syncs that survive outages, physical hardware wired into cloud systems, communications that send themselves, and money that settles without a human pushing it. Built on one rule learned the hard way: every external system will eventually be down, and your operation shouldn't notice.

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Sync Without Seams

On Intouch, Shopify and the operations platform stay in lockstep both ways — products, customers, orders. Inbound webhooks land in raw staging tables, not business tables: ingestion is fast and never fails on business logic, and every payload is preserved for debugging and replay. The store and the back office stop being two versions of the truth.

Channel sync
Source of truthMarketplace
Source of truth
Shopify
Product listings Inventory levels Order routing
listings out
Integration layer
Custom sync engine
Maps, throttles and retries per channel
orders back
Marketplaces
eBay
Listings synced from Shopify · orders routed back in
Amazon
Listings synced from Shopify · orders routed back in
Products managed once in Shopify — distributed across three channels automatically.
Bidirectional Shopify sync — Intouch / A JewellersView case study
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Hardware in the Loop

Integration doesn't stop at the browser. Intouch wires RFID scanners into the cloud platform through a queue-based sync layer — product creation never waits on the RFID service, failed pushes retry five times with logged reasons, and a scanner outage has zero impact on daily work. A day-long manual stock count became minutes, with discrepancies surfaced item by item. The same thinking runs thermal receipt printers from a cloud PWA over a local print server.

The queue-and-retry discipline comes from Keel
RFID sync queue
SyncedRetry
Product Created
Never blocks on sync
Sync Queue
Pending status
Vercel Cron
Every 5 minutes
SimpleRFID API
Push to RFID system
outcome
Outcome
Synced
Pushed to SimpleRFID
Retry
Up to 5 attempts with logged errors
Products queue on create; the cron pushes them every 5 minutes and failures retry up to 5 times with logged errors.
Queue-based RFID sync — IntouchView case study
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Communications on Autopilot

Every lifecycle event that should reach a customer, does — without anyone remembering to send it. PM Competitions runs seven transactional email flows, from ticket confirmations to cron-scheduled draw reminders that de-duplicate per user. Intouch campaigns target 26-filter audience segments with per-recipient open, click, and unsubscribe tracking. A Jewellers feeds Klaviyo flows straight from commerce events.

Entrant email lifecycle
Sign-up
Welcome Email
Purchase
Ticket Confirmation
Before the draw
Draw Reminder
Result
Winner Announcement
Non-winner Notification
Free entry route
Postal Entry
Six templates, each fired automatically by the moment in the entrant's journey that needs it.
Automated email lifecycle — PM CompetitionsView case study
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Money Moves Itself

On EVÖQ, a completed booking splits the payment at transaction time — platform fee retained, the rest routed straight to the creator's connected Stripe account. The platform never holds funds; payouts, refunds, and fee breakdowns are fully audited across a dedicated schema. Financial operations become an integration, not a spreadsheet job.

Stripe Connect payout
Client
Initiates payment
Stripe
Processes transaction
Fee Split
Automatic routing
Paid out
Creator
98% direct
Platform
2% commission
Creators get paid directly by Stripe — the platform never holds their funds.
Stripe Connect payout routing — EVÖQView case study
2-way sync, 0 versions of the truth
5 retries, then tell a human
7 automated email flows
Day-long stock count → minutes

Systems, Connected

Ways to Start

Start here

Systems Audit

£1,500fixed · one week

Every system mapped, every seam found. We inventory the tools you run, trace where data is re-keyed by hand, and deliver an integration plan ranked by operational payoff — each seam scoped and priced.

Start with a Systems Audit
The full engagement

Integrations & Automation

Scoped per integration

Each connection is priced on its own: a one-way Klaviyo feed is not a bidirectional Shopify sync with hardware in the loop. The audit gives you the menu with real numbers on it.

Not sure where you fit?Every engagement starts with a conversation — talk to us.
Explore the rest of the stack

Tools that don't talk to each other?

If your team re-types data between systems, or a spreadsheet is the glue holding operations together, we can fix that. Tell us what's in the stack.

System IntegrationAutomationWebhooksHardware