Relay
Every System in Your Business, Acting as One.
Ten Tools. One System of Action.
Most businesses don't need new software — they need the software they have to stop ignoring each other. Relay is integration and automation engineering: bidirectional syncs that survive outages, physical hardware wired into cloud systems, communications that send themselves, and money that settles without a human pushing it. Built on one rule learned the hard way: every external system will eventually be down, and your operation shouldn't notice.
Sync Without Seams
On Intouch, Shopify and the operations platform stay in lockstep both ways — products, customers, orders. Inbound webhooks land in raw staging tables, not business tables: ingestion is fast and never fails on business logic, and every payload is preserved for debugging and replay. The store and the back office stop being two versions of the truth.
Single source of truth
Integration Layer
Custom sync engine
Listings synced from Shopify
Orders routed back in
Listings synced from Shopify
Orders routed back in
Products managed once in Shopify — distributed across three channels automatically
Hardware in the Loop
Integration doesn't stop at the browser. Intouch wires RFID scanners into the cloud platform through a queue-based sync layer — product creation never waits on the RFID service, failed pushes retry five times with logged reasons, and a scanner outage has zero impact on daily work. A day-long manual stock count became minutes, with discrepancies surfaced item by item. The same thinking runs thermal receipt printers from a cloud PWA over a local print server.
Communications on Autopilot
Every lifecycle event that should reach a customer, does — without anyone remembering to send it. PM Competitions runs seven transactional email flows, from ticket confirmations to cron-scheduled draw reminders that de-duplicate per user. Intouch campaigns target 26-filter audience segments with per-recipient open, click, and unsubscribe tracking. A Jewellers feeds Klaviyo flows straight from commerce events.
Money Moves Itself
On EVÖQ, a completed booking splits the payment at transaction time — platform fee retained, the rest routed straight to the creator's connected Stripe account. The platform never holds funds; payouts, refunds, and fee breakdowns are fully audited across a dedicated schema. Financial operations become an integration, not a spreadsheet job.
Initiates payment
Processes transaction
Automatic routing
98% direct
2% commission
Creators get paid directly by Stripe — the platform never holds their funds
Ways to Start
Systems Audit
Every system mapped, every seam found. We inventory the tools you run, trace where data is re-keyed by hand, and deliver an integration plan ranked by operational payoff — each seam scoped and priced.
Start with a Systems AuditIntegrations & Automation
Each connection is priced on its own: a one-way Klaviyo feed is not a bidirectional Shopify sync with hardware in the loop. The audit gives you the menu with real numbers on it.
Tools that don't talk to each other?
If your team re-types data between systems, or a spreadsheet is the glue holding operations together, we can fix that. Tell us what's in the stack.